Top 5 Fashion Games Performance in Ukraine, Q3 2022

During the third quarter of 2022, the top 5 fashion games on a unified platform in Ukraine experienced varying trends in downloads, revenue, and active users. Here’s a detailed look at each app's performance based on data from Sensor Tower.

Makeup Kit - Color Mixing

This app saw a significant rise in weekly downloads, starting with modest numbers in July and peaking at around 47.9K by mid-August. Downloads then settled around 20K-25K towards the end of September. Active users followed a similar trend, peaking at approximately 88K in mid-August before stabilizing between 42K and 50K.

Everskies: Virtual Dress up

Weekly revenue for this app showed a gradual increase, peaking at $163 in early September. Downloads surged notably in late August, reaching a high of nearly 50K in early September before declining to 8.5K by the end of the month. Active users also peaked at around 82K in early September, showing a consistent engagement with a dip to 47.6K towards the end of the quarter.

Gacha Life

The weekly downloads for this app fluctuated between 6K and 9.5K throughout the quarter. Active users remained relatively stable, averaging around 94K to 101K weekly, indicating a loyal and steady user base despite the minimal revenue generated.

Dress Up Fashion Challenge

Downloads for this app showed an overall decline, starting at 8.6K in late June and dropping to 3.4K by the end of September. Active users followed a similar pattern, decreasing from 10.2K to 4.5K over the quarter, reflecting a reduction in user engagement.

Doll Dress Up - Makeup Games

Weekly downloads for this app started strong at 10.5K in late June but gradually declined to 3.2K by the end of September. Active users also saw a decline from 21.4K to 8.1K over the same period, indicating a downward trend in user retention.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.